By Paula Morand I remember visiting two travel agents when I was planning my first big sun vacation. It was years ago, before there were dozens of newsletters of special offerings arriving in my Inbox every month,...
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By Paula Morand Whenever a new book of mine is published, people ask what it takes to be an author these days. I answer the same way each time. “You have to be a reader first.” I didn’t invent...
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By Paula Morand There has been a trend in recent years to create sales forecasts and marketing plans based on demographics. By demographics, I mean the collection of vital and social statistics, specifically those which suggest that...
Read MoreBy Paula Morand When telemarketers call to suggest you augment your Internet service with some added options, or that you purchase a magazine, or donate to a charity, most of the time the only image you...
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After I was named one of Canada’s Top 10 Rock Star Mentors, a lot of people came up to me after presentations and asked how I could afford to take so much time to mentor...
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It is time we changed our stories and perceptions about sales. We can do that in two ways. First, we can change the perception of what motivates a sales professional, and second, we can change the perception...
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The late public speaking guru Dale Carnegie often said the most tragic thing he knew about human nature was that all of us tend to put off living. He was referring to our tendency to worry...
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Don’t wait for the perfect conditions By Paula Morand Are you peppering your New Year’s Resolutions with conditions? In other words, do you resolve to start doing an action that would enhance your life when and only when...
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Steve Job famously said that customers don’t know what they want until you show it to them. Job was allowed to be arrogant, but the regular business person isn’t running Apple. In the average business with average...
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Few things are more important to growing your business than honing your networking skills. Sadly, most people shudder at networking events and groan about the meaningless exchange of business cards and boring small talk about the...
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