The Power of Storytelling in Business
By Paula Morand I like stir-fries, so I always have soy sauce in my kitchen. Most of the time it is Kikkoman. I started buying it because it occupied a lot of the shelf space at my...
Read MoreBy Paula Morand I like stir-fries, so I always have soy sauce in my kitchen. Most of the time it is Kikkoman. I started buying it because it occupied a lot of the shelf space at my...
Read MoreBy Paula Morand I remember visiting two travel agents when I was planning my first big sun vacation. It was years ago, before there were dozens of newsletters of special offerings arriving in my Inbox every month,...
Read MoreBy Paula Morand Whenever a new book of mine is published, people ask what it takes to be an author these days. I answer the same way each time. “You have to be a reader first.” I didn’t invent...
Read MoreBy Paula Morand There has been a trend in recent years to create sales forecasts and marketing plans based on demographics. By demographics, I mean the collection of vital and social statistics, specifically those which suggest that...
Read MoreIt is time we changed our stories and perceptions about sales. We can do that in two ways. First, we can change the perception of what motivates a sales professional, and second, we can change the perception...
Read MoreSteve Job famously said that customers don’t know what they want until you show it to them. Job was allowed to be arrogant, but the regular business person isn’t running Apple. In the average business with average...
Read MoreI believe that your creativity does not really exist until you express it in some form. If you have great ideas and see amazing patterns, but you never put them into practice, you may be an...
Read MoreLooking ahead at trends and developments within the business and personal workspace it looks like big changes are in store for 2018. In other words, what’s hot and what’s not for the coming year? Here are my...
Read MoreYou never know how strong you are until something horrible happens and you have to get over it. As a young woman my own life was touched by tragedy and I know how demanding grief and...
Read MoreTo stay ahead, always have your next idea waiting in the wings, leadership expert Rosabeth Moss Kanter tells us. It is advice worth taking to heart. Moss Kanter, who is director of the Harvard University Advanced Leadership...
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